Challenge
This start-up in the health space was looking to disrupt the way that people find and book psychologists. In this project there were two user groups: The patient and the psychologist.
By the time I joined this project, discovery for the patient had been undertaken and user needs identified. My focus was on the needs of the phychologist at the awareness, lead generation and booking phases of the journey.
How do we create a digital solution that meets patient needs and is valuable to the psychologist?
Expertise provided
- Qualitative Research
- Product Strategy (prioritisation)
Approach
Working autonomously, I set out to unpack the awareness, lead generation and booking phases of the journey.
My conversations with psychologists and health practice office managers helped me map these important episodes and identify pain points, challenges and opportunities in each phase.
Further, I helped the team prioritise their roadmap based on the biggest opportunities identified in the research.
Outcome
The work helped the team move forward to concept phase with a clear understanding of the needs of both user groups.